IMAGINE THIS STUDIO – THE DIRECTORS BEHIND TODAY'S MOST POWERFUL COMMERCIAL STORYTELLING
Credit: David J East
What makes a campaign unforgettable? It's not just the visuals, the script, or the score, it's the vision behind the lens. At Imagine This Studio, we believe directing is more than a role. It's a discipline. A mindset. A commitment to building stories that don't just capture attention but create lasting emotional impact.
Since launching in March 2024, Imagine This has rapidly established itself as the best production company in New York, London, and beyond trust for breakthrough creativity. At the heart of our momentum? A slate of best commercial directors redefining how modern storytelling looks, feels, and functions across platforms and cultures.
DIRECTION THAT DELIVERS MORE THAN CONTENT
At Imagine This, directing isn't just a craft, it's a collaborative force. Our directors work shoulder-to-shoulder with designers, strategists, AI creatives, and clients to shape narratives from first sketch to final frame.
What sets them apart?
Emotion-first narratives rooted in truth
Cinematic composition that breaks the scroll
Campaigns aligned with bold brand ambition
This isn't about making things look good. It's about making stories that mean something. Work that travels, performs, and is remembered.
MEET THE BEST COMMERCIAL DIRECTORS DEFINING THE FUTURE
David J East: Visually refined and emotionally potent, David's direction transforms brand narratives into art. His work with GlenGlassaugh and VW reimagines luxury storytelling with soul and cinematic elegance.
Adriaan Louw: A master of raw, human-centred narratives. From the streets of Johannesburg to the global VANS campaign, Adriaan crafts films with cultural depth and striking visual rhythm.
Sharon Chetrit: Vibrant, rhythmic, and unmistakably original. Sharon's work for Motorola and Lifesavers Gummies brings electric colour and surprise to every frame, making brands feel bold, modern, and full of life.
Hot Icarus: A creative dual-force known for visual experimentation and tactile storytelling. Their ability to mix analog techniques with high-design concepts makes every project a standout.
Together, these best creative artists shape a studio culture that prioritizes vision, values process, and builds culture, not just campaigns.
WHY BRANDS CHOOSE IMAGINE THIS STUDIO
Production, Reimagined: We don't operate in silos. From award-winning directors to sound designers, AI artists to wardrobe stylists, every layer of production is interconnected and intentional.
Innovation at the Core: Through our Made by Humans division, we're pioneering AI-enhanced direction and digital artistry. Technology meets intuition, always in service of story.
Creativity That Works: Artistry is only half the equation. We build for performance. Every film, spot, or activation is measured by the impact it creates and the cultural capital it builds.
The Side of Fries Philosophy: Our trademark approach: always adding more than expected. From sonic signatures to subtle visual Easter eggs, we layer in creative surprises that elevate every output.
GLOBAL TALENT, LOCAL FOCUS
With roots in New York, London, and Cape Town, our team operates with a global lens and hyper-local precision. We understand markets, respect nuance, and translate bold creative thinking into formats that land and last. As the best production company New York has seen emerge, we bring international perspective to every local story.
REAL IMPACT, RIGHT FROM YEAR ONE
Our debut year set the tone: Winning the Gold Award at the STRAIGHT 8 Shootout Cannes 2024 for AI CHEESE, an in-camera, unedited film that proved innovation doesn't need polish to be powerful. It needs vision, instinct, and belief in the unexpected.
That's what we offer. That's how we work.
FAQs
What defines the best commercial directors?
Instinct, discipline, and the ability to blend creative flair with brand strategy. The best commercial directors direct with empathy and clarity, and build stories that stand the test of culture.
Why is Imagine This considered one of the top production companies in New York? Because we combine visionary talent with scalable execution. Our directors don't just deliver, they redefine what creative partnership can look like.
How do you support your directors and creative artists?
We create a culture of freedom and trust. Our best creative artists are given the space, resources, and collaborators needed to take risks and push creative boundaries, because that's where meaningful work happens.
LET'S IMAGINE WHAT'S NEXT
Great direction isn't a lucky strike, it's built. It comes from teams who care about the details, obsess over the nuance, and dare to try something different.
If your next campaign deserves that kind of thinking, let's talk.
Meet the directors. Book a consultation. Or simply say hello.
Imagine This Studio: where brave ideas become unforgettable stories.
